… of the Internet awards that is…
We focus on winning just ONE award per year: The Webby Awards. Being nominated for awards is flattering and ego-boosting, but we’ve learned to settle down and focus on what’s really important to the business — to the goal.
We’ve won plenty of awards from various organizations, and it’s awesome. But when it comes to putting our muscle behind winning something, we focus. There may be some who are critical of the Webbys, but there’s no denying that it’s the most prestigious, expensive and most competitive of the Internet awards. Regardless, what matters to us is that if we win, the Webbys gives us the best and largest exposure — and an excellent return on our investment.
In fact, in 2008, I Can Has Cheezburger? took home not just one, but two Webbys. This year, we hope to take home two more for FAIL Blog. This isn’t about the vanity of recognition, or patting ourselves on the back. (What do we do with the awards once we get them home? Well, the last two are sitting behind the printer somewhere.)
Lance Armstrong, during his touring days, would focus on winning just the Tour de France. In fact, he wasn’t even a regular podium finisher at the other big cycling tours. He was focused.
Because we focus our attention, we can put together a large campaign to mobilize our users to vote for us in the Webbys. And we do this just once a year. And because we all participate, we can share this victory with our entire community.
So go vote for us. I promise I won’t ask you to do this in 2009 again.