Here’s a list of thoughts that haunt me. From talking to dozens of founders and CEOs, I know that this isn’t uncommon. Some of these thoughts are totally irrational. Some of them, totally sound. Most of them add very little value to my work.
- Being blind-sided by a competitive threat, whether it’s an actual competitor, or market change.
- Having a competitor out-execute us.
- Market change that will dry up revenues quicker than we can change our model.
- Hitting an invisible ceiling on growth, where our method just stops having any impact.
- Missing the signs of employee apathy
- Saying something really stupid in public
- Taking our community granted (by myself or by the team)
- Not planning or testing enough for a change.
- Planning for too long and taking too long to change.
- Being stuck in a paradox of contradictions
Well, that’s not the full list. But I didn’t want to put you to sleep — which I probably need.